Sara Davies, affectionately known as the “Crafting Queen,” has carved a unique place for herself in the business and television world. From starting a small business during her university days to becoming one of the most recognizable faces on British television, Sara’s journey is one of persistence, creativity, and sharp entrepreneurial instincts. This article explores Sara Davies’ net worth, the story behind her financial success, and how she became a leading figure in the crafting industry and a familiar name across the UK.
Early Life and Education
Born on April 23, 1984, in Coundon, County Durham, England, Sara Davies grew up in a family that valued creativity and determination. Her early exposure to crafts came from her mother, who laid the foundation for her future business ventures. She went on to study Business Management at the University of York, where she not only excelled academically but also developed the initial concept that would later become her flagship enterprise. Her time at university played a pivotal role in shaping her as an entrepreneur, giving her the tools and confidence to start her own company.
The Birth of Crafter’s Companion
Sara Davies’ entrepreneurial journey began while she was still a student. In 2005, she saw a gap in the market for card-making tools and came up with a product called “The Enveloper.” It was a crafting tool designed to help create custom envelopes, which she successfully pitched to a shopping channel. The product took off immediately, selling out within minutes and earning over £500,000 in its first year.
This success led to the birth of Crafter’s Companion, a company that initially operated from her university bedroom and rapidly grew into one of the UK’s leading crafting supply businesses. The business was built around providing innovative products to passionate crafters, and it quickly gained a loyal customer base. Over the years, the company expanded its product lines to include paper crafting materials, die-cutting machines, stamps, and other essential supplies.
Business Expansion and Global Reach
Crafter’s Companion quickly evolved from a home-based startup into a multinational company. The business began exporting to more than 40 countries and opened offices in the UK, the US, and Europe. At its peak, the company reported annual revenues of approximately £34 million and employed over 200 people globally.
Despite being a highly successful venture, Crafter’s Companion wasn’t immune to challenges. In early 2025, the company faced financial pressures, including declining revenues and cash flow difficulties. This led to a pre-pack administration agreement aimed at restructuring the business. Sara, determined not to let her life’s work crumble, personally invested her own money and resumed the role of CEO to bring the company back to profitability. Her resilience during this time is a testament to her leadership and business commitment.
Television Success and Becoming a Dragon
In 2019, Sara Davies took a significant leap into the public eye when she joined BBC’s Dragons’ Den as its youngest-ever female investor. Her appearance brought a fresh energy to the show and allowed her to use her experience to help budding entrepreneurs. Over several seasons, Sara invested in numerous startups, ranging from health and wellness to consumer products, totaling over £1.5 million in funding.
Her involvement in television didn’t stop there. In 2021, she participated in Strictly Come Dancing, gaining admiration from a new audience. She also hosted ITV shows like Time Is Money and Christmas Craft Off, combining her entrepreneurial skills with her love for creativity and public engagement. These appearances not only elevated her public profile but also contributed to her income and broadened her brand.
Sara Davies Net Worth: A Breakdown
As of 2024, Sara Davies’ estimated net worth is around £37 million. Her wealth comes from a variety of sources:
- Crafter’s Companion: Her primary business has been the cornerstone of her fortune, generating millions annually through product sales and global distribution.
- Television and Media: Her roles on Dragons’ Den, Strictly Come Dancing, and other TV shows brought in both appearance fees and lucrative brand-building opportunities.
- Investments: Through Dragons’ Den, Sara has invested in several businesses, many of which have seen significant growth. These smart investments have added to her overall wealth.
- Speaking Engagements and Endorsements: As a recognized authority in business, Sara regularly participates in speaking events and business panels, earning additional income and reinforcing her brand.
Recognition and Philanthropy
Sara Davies was awarded an MBE (Member of the Order of the British Empire) in 2016 for her services to the economy, a recognition of her contributions to UK business and entrepreneurship. Beyond her professional life, she is deeply committed to charitable work. She serves as the North East Ambassador for Smart Works Newcastle, a charity that helps unemployed women prepare for job interviews and enter the workforce with confidence.
Sara also mentors young entrepreneurs and actively supports initiatives aimed at empowering women in business. Her commitment to giving back is a defining element of her public image, earning her admiration from fans and aspiring business owners alike.
Conclusion
Sara Davies journey from a student entrepreneur to a household name with a £37 million net worth is both inspiring and instructive. Her story reflects what’s possible with vision, dedication, and a willingness to adapt and overcome challenges. From growing a niche crafting business into a global brand to becoming a familiar face on prime-time TV, Sara has shown that success is not just about starting strong—it’s about staying committed, even during difficult times.
Her legacy is more than her financial worth; it’s the impact she has made on small businesses, women in entrepreneurship, and the crafting community as a whole. Sara Davies continues to innovate and inspire, and there is little doubt her empire will keep growing.
Frequently Asked Questions (FAQ)
Q: What is Sara Davies’ net worth?
A: Sara Davies’ estimated net worth is approximately £37 million as of 2024.
Q: How did Sara Davies build her wealth?
A: She founded Crafter’s Companion, which became a global crafting brand, and later expanded her wealth through television appearances and startup investments.
Q: What is Crafter’s Companion?
A: Crafter’s Companion is a company founded by Sara Davies that sells crafting tools, supplies, and machines to a global market.
Q: Has Sara faced any business challenges?
A: Yes. In 2025, Crafter’s Companion went through financial restructuring. Sara returned as CEO and personally reinvested to stabilize the company.
Q: Is Sara Davies still on Dragons’ Den?
A: As of 2024, she remains a prominent investor on the show, having backed numerous successful businesses.
Q: What charities is Sara Davies involved with?
A: She is the North East Ambassador for Smart Works Newcastle and is actively involved in supporting women in business.
